Entrepreneurship

Entrepreneurship - Chapter 6

Chapter Objectives

  • Describe the four basic options of channels of distribution
  • Apply channels of distribution to the specific needs of various types of businesses
  • List factors to consider in the physical distribution of products
  • List the many forms of advertising and discuss advantages and disadvantages of each
  • Define publicity and describe ways to use publicity as a promotional tool
  • Determine how to meet customer needs and wants
  • Discuss other types of promotional activities
  • Evaluate the effectiveness of promotional campaigns

Distribution, Promotion, and Selling

Chapter 6 PowerPoint

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Chapter 6 Vocab

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Section 1 Review

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Coke Zero Activity

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Media Kit Worksheet

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Media Kit Links

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Section 2 Review

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Turning Features Into Benefits

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Car Salesperson Activity

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Section 3 Review

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Chapter Review

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Kahoot Review

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Chapter Test

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