Entrepreneurship

Entrepreneurship - Chapter 5

Chapter Objectives

  • Explain the importance of marketing a business
  • Discuss how to develop a marketing strategy
  • Describe what information is included in a marketing plan
  • Explain how the marketing concept affects decisions regarding the product mix
  • Define and describe the importance of product management
  • Identify pricing objectives for a business
  • Calculate the price for products using various methods
  • Discuss factors to consider when pricing services
  • List and describe various pricing strategies

Market Your Business

Chapter 5 PowerPoint

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Chapter 5 Vocab

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Brand Awareness - Logo Kahoot

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Section 1 Review

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4 P's of Marketing - Worksheet

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Article - Creative Brand Names

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Section 2 Review

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Section 3 Review

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Chapter Review

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Kahoot Review

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Chapter Test