Business Essentials - Chapter 10
Define important marketing concepts.
Identify the steps in a marketing strategy.
Describe the consumer decision-making process.
Justify the importance of marketing research.
Describe how services differ from products.
Discuss how the selling price of a product is calculated.
Differentiate between a direct and an indirect channel of distribution.
Chapter 10 PowerPoint
Chapter 10 Vocab
Section 1 Review
Product Planning Worksheet
Section 2 Review
Section 3 Review
Section 4 Review
Top 10 Things To Know For The Test