Business Essentials

Business Essentials - Chapter 10

Chapter Objectives

  • Define important marketing concepts.
  • Identify the steps in a marketing strategy.
  • Describe the consumer decision-making process.
  • Justify the importance of marketing research.
  • Describe how services differ from products.
  • Discuss how the selling price of a product is calculated.
  • Differentiate between a direct and an indirect channel of distribution.

Marketing

Chapter 10 PowerPoint

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Chapter 10 Vocab

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Section 1 Review

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Product Planning Worksheet

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Section 2 Review

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Section 3 Review

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Section 4 Review

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Chapter Review

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DeeLites Activity

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Kahoot Review

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Top 10 Things To Know For The Test

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Chapter Test